The number and quality of backlinks pointing to your website can have a significant impact on your search engine rankings.
A strong backlink profile signals to search engines that your website is trustworthy, authoritative, and relevant. Tracking backlinks helps you monitor the growth and health of your link-building strategy. Tools like Ahrefs, Moz, and SEMrush can provide comprehensive backlink analysis, showing how many backlinks you’ve gained and the quality of those links.
Page load speed is an important ranking factor in SEO, as it directly impacts user experience.
Websites that load faster tend to have lower bounce rates, higher engagement rates, and improved rankings.
A slow-loading website can lead to a poor user experience, which may cause visitors to leave before the page fully loads. Additionally, Google has stated that page load speed is a ranking factor, so improving speed can give your site a competitive advantage. You can monitor page load speed using Google PageSpeed Insights, GTmetrix, or Lighthouse. These tools provide insights into your site’s speed and offer suggestions for improvement.
Click-through rate measures the percentage of people who click on your website link after seeing it in search engine results. A higher CTR indicates that your title tags and meta descriptions are compelling enough to attract users’ attention. CTR is a key metric because it shows how effective your search result listing is in attracting clicks. A higher CTR often correlates with improved rankings, as search engines interpret high CTR as a sign of relevance.
Knowing which sources are sending engaged traffic (and which are not) can help your SEO agency refine strategies. For example, a high bounce rate from organic search could indicate that your meta descriptions are misleading or your landing pages aren’t optimized for certain keywords. In addition to overall bounce rate, it’s helpful to track bounce rates by specific traffic sources. This breakdown can reveal which traffic sources (organic, paid, referral, etc.) are performing well and which might need improvement.
Monitoring local rankings, GMB insights, and reviews can give you a better understanding of your online visibility in local searches.
Local SEO can drive significant traffic to businesses with physical locations. For businesses targeting local customers, local SEO metrics are crucial.
Tracking your competitors’ SEO performance can provide valuable insights into how you’re performing relative to other businesses in your industry.